Aampe · Onboarding

Rebuilding onboarding so customers activate without CS

Every new Aampe customer needed hours of white-glove setup from Customer Success. I redesigned the onboarding flow into guided, self-serve steps that let customers connect their data and launch their first agent on their own.

Role
Lead Product Designer
Company
Aampe
Industry
AI Martech (B2B)

Overview

Aampe's activation moment — first agent shipped, first message sent — required a Customer Success engineer to walk every new customer through data connection, event mapping, and reward configuration over multiple calls. It worked, but it didn't scale, and it kept the platform gated on human availability.

I redesigned the onboarding flow into a guided, self-serve path: connect data source, validate events, pick a goal, preview the first audience, launch. Each step reveals just enough of the underlying system for the customer to make a confident decision without needing a handholder.

Confidential work

Screens, flows, and specifics belong to Aampe.

I can walk through research, design iterations, and shipped surfaces in a live conversation. Reach out and I'll share more in context.

Request Access